Meet Our Team

  • personal trainer

    Matthew Sheets

    FOUNDER + TRAINER

    Matthew is from Chattanooga, and is an avid fitness enthusiast. He enjoys combining both strength and endurance training into his personal fitness, and has a passion to help others reach their full potential through personal training and fitness coaching.

    Apart from coaching, Matthew has a passion for ministry, and loves to travel and experience different cultures around the world.

  • personal trainer

    Logan Sherwin

    FITNESS TRAINER

    Logan is from Tucson, AZ and recently moved to Chattanooga. His journey in personal training started with the personal goal to become stronger and then help others achieve the same thing. His passion for strength training evolved into a specific interest for corrective exercise.

    Now, Logan specializes in both strength training and corrective exercise training, and is able to utilize his skillset to coach clients to lasting and sustainable results.

  • Fitness Trainer in Chattanooga TN

    Ashley Cooper

    FITNESS TRAINER

    Ashley Cooper is a certified personal trainer dedicated to helping clients achieve their fitness goals and navigate the sea of misinformation in the industry. With 7 years of professional experience, her expertise will guide you on your journey. Her fitness journey began 25 years ago in Chattanooga, TN, when she discovered the importance of personal fitness through volleyball and cheerleading. This early experience underscored fitness's profound impact on overall health, fueling her passion for personal growth and helping others.

    Today, she specializes in both aesthetic and performance training. Schedule a call today to chat about your goals and how she can assist you in building functional strength and an impressive physique.

  • Laura Eldridge

    Laura Eldridge

    DIETITIAN

    Laura was born and raised in Knoxville, TN. After graduating with a degree in Sports Management, she earned a masters degree in Exercise and Nutrition science. Laura is passionate about coaching both students and professionals to adopt better nutritional practices while also providing the expert support to overcome disordered eating habits. She also has a sports background, and enjoys utilizing her expertise to coach high school team sports. Laura and her family moved to Chattanooga during the summer of 2024 and found that Be Strong was the perfect fit to express and utilize her talents.